Sulwhasoo launches upgraded “Timetreasure Invigorating Eye Cream” and “Timetreasure Invigorating Eye Serum” products

INTERNATIONAL | 2019.06.04

Sulwhasoo launches upgraded “Timetreasure Invigorating Eye Cream” and “Timetreasure Invigorating Eye Serum” products

  • - Premium total anti-aging product designed to fortify the eye area using the powerful energy of highly concentrated Upright Korean Red Pine

Sulwhasoo, Korea’s representative luxury beauty brand, is launching upgraded versions of its Timetreasure Invigorating Eye Cream and Timetreasure Invigorating Eye Serum products designed to deliver deep anti-aging benefits to the eye area using powerful energy extracted from highly concentrated Upright Korean Red Pine

The “Timetreasure Invigorating Eye Cream” is a premium total anti-aging eye cream featuring the powerful energy of highly concentrated Upright Korean Red Pine coupled with Poria cocos, both of which help fortify the eye area for firmer-looking, better-defined skin. Compared to its previous edition, the upgraded product contains more powerful anti-aging components extracted from Red Pine and resilience-boosting components extracted from Poria Cocos. Sulwhasoo also improved the texture to make sure the cream spreads more smoothly and feels more hydrating than ever. The Timetreasure Invigorating Eye Cream takes care of fine lines as well as deep wrinkles near the eye area, and firms up the skin around the eye area (corners, under, above the eye) to help solve structural concerns near the eyes induced by aging. It also fits tightly onto the skin and envelopes it with moisture, concealing wrinkles and creating smooth-looking skin around the eyes almost instantly. As the best-selling luxury eye care product at department stores, Timetreasure Invigorating Eye Cream has retained its no. 1 spot(*based on Beaute Research 2013-2018) in the eye and lip care category for an astonishing six consecutive years.

Meanwhile, the “Timetreasure Invigorating Eye Serum” is a premium total anti-aging eye serum that alleviates dullness and puffiness around the eye area to create firm and vitalized eyes when used in tandem with the Golden Eye Care Massager developed specifically for the Serum. Compared to its previous iteration, this new upgraded version contains more powerful anti-aging components extracted from Red Pine, a new component that stimulates the skin’s own capacity to purify itself, and Pine Mushroom extract that helps skin resist external stimuli. The Golden Eye Care Massager can be used in three different areas to help reduce swelling and improve blood circulation near the eye area when used together with the Eye Serum. The Serum retains moisture for 24 hours, even under hot conditions of up to 39oC, and takes rapid care of the skin’s condition around the eyes when they become tired. The soft and refreshing serum formula gets absorbed into the eye area instantly and creates much brighter and more energized skin. Sulwhasoo also improved the Serum’s texture to be a more elastic formula that spreads easily, yet fits tightly onto the skin near the eye area immediately at the same time.

[Product Information]
  • Sulwhasoo Timetreasure Invigorating Eye Cream (Lifts wrinkles/whitens complexion - Dual-action product)
    진설 아이크림
    • Net Content: 25ml
    A premium total anti-aging eye cream featuring the powerful energy of highly concentrated Upright Korean Red Pine coupled with Poria cocos that fortify the eye area for firmer-looking, better-defined skin.
  • Sulwhasoo Timetreasure Invigorating Serum (Lifts wrinkles/whitens complexion - Dual-action product)
    진설 아이에센스
    • Net Content: 25ml
    A premium total anti-aging serum featuring the powerful energy of highly concentrated Upright Korean Red Pine, and the Golden Eye Care Massager that take care of and fortify the eye area for firmer-looking, more vitalized skin.

About Sulwhasoo

Inspired by the ultimate beauty of plum blossoms blooming in the snow, Sulwhasoo, Korea’s leading luxury beauty brand, presents timeless beauty, conveying the true aesthetics found from the philosophy of harmony and balance, tradition and modernity. The Sulwhasoo brand gains wisdom from the laws of nature, pursues beauty reminiscent of nature with precious natural ingredients and delivers beauty of harmony and balance between the body and the mind by creating beauty from the inside out. Sulwhasoo globally promotes the value of holistic beauty with the legendary ingredient such as the Jaum Balancing Complex™ and Korean ginseng, which contains the wisdom of Asia, with Sulwhasoo’s unique cutting-edge technology. As of 2018, Sulwhasoo has established itself as an authentic global brand, operating in 12 global markets around the world such as South Korea, Mainland China, Singapore, Hong Kong (China), Thailand, Indonesia, Malaysia, Taiwan, Vietnam, the US, Canada and France, by conveying Korean traditional beauty and value to all around the world.